The belle&beanzer brand was created from the realization that changing your baby several times a day presents an intimate moment of connection that most parents take for granted. Before coming to this realization, CEO and designer Rebecca Lazaroff was a busy mother of two working as a children’s wear designer for brands such as OshKosh, The Children’s Place and Kmart. Rebecca was caught up in the hustle and bustle of balancing a career with mothering two young children when she one day had a profound moment while changing her son. It was in this moment that Rebecca realized that these instances when she hastily works to get her son changed and off the table as soon as possible are actually precious moments that should be cherished, as any parent knows they go by quite fast. And so it became Rebecca’s goal to design baby’s clothes that allow changing to be easier, quicker, and thus allow parents a few extra moments to enjoy and connect with their babies.
belle&beanzer‘s versatile and innovative line includes rompers, roo gowns, bib&burps, big love blankets, booties, and little lovies. The products made by belle&beanzer are unlike any baby garments you’ll find in stores, with their uniqure features, quality construction and pima cotton fabrics that make changing, swaddling and feeding easier.
belle&beanzer rompers are completely without snaps, zippers and Velcro. Rebecca has designed an easy on and off romper with a super stretchy, elastic peek-a-boo entry in the back that allow you to change your baby in a number of different positions; laying down, standing or sitting face-to-face. The romper’s unique design completely eliminates the need to undress baby for diaper changes.
The big love blanket is one of our absolute favorites, it’s adorable and multi-functional. The big, heart-shaped blanket is a must-have for any mom, it can be used for swaddling, nursing and strolling and comes in seven different colors.
See belle&beanzer’s garments in use in the video below: